We all have that one writing pad that has lots of scribbling, diagrams, random numbers and indecipherable handwritten notes all over the pages. The only person who can actually find any number or information on the pages is the one who has written it; for the rest it is as difficult to read as algorithms. Then there are those organized people who write everything neatly, and in order. When you go through their notepads it is easy to read and extract information from. Whichever group you belong to, a notepad is a must-have stationary item. From pocket-sized ones that fit into a purse to larger ones that will remain on your office desk, notepads are a man's best friend in the world of organizing and memo keeping. Even though there are applications for memos on our smart phones, we still find it much easier and convenient to have a pad where we can note everything down.
Notepad Printing: A Great Marketing Technique
Since most people want to keep memos, it is a brilliant idea in the age of excessive and competitive marketing to distribute notepads. These pads will of course be customized according to the company or organization. To have a greater impact on the audience make sure the front page of the pad is attractive. It should have your company's logo in order for it to become a memorable image in the audience's mind. Secondly, the pages inside should have a watermark or letterhead of your company’s logo. This will help in further enhancing and improving your brand image as it will be a continuous reminder.
One of the best examples of notepad marketing is in the medial field. As papers get ripped from a pad for grocery lists, etc. the company and its logo becomes a household name. Many pharmaceutical companies distribute memo-pads with their logo and slogan plus the product name watermarked on the pages. These are usually distributed as gifts to customers and doctors. It promotes the brand name and medicine, as many medicines have difficult names. As a result, looking at the name everyday makes it easier on the tongue and mind.
Many Uses of Writing Pads
Lawyers have to use a lot of paper for making notes, and other important office work. That is the reason the printing of legal pads is an essential stationary requirement for the legal department of any company. Since this kind of printing is required in bulk, one can get a good budgeted deal with the printer.
Notepads are also great for jotting down creative ideas and thus a notepad should be carried everywhere an author, poet or creative writer goes. You never know when something will inspire you. At that time it is important to have writing material with you that you can save for later. To market the creative artists and authors, the pads have to be designed in a way that attracts them. Sturdy and thick front and back covers, high quality stock paper and maybe a place where a pen can be attached would be very useful.
Notepad printing should be done on high quality paper, but if you wish to reduce your budget then you will have to compromise on a few things. However, it is best to discuss it with a professional and find out if the impact will be the same with high quality and ordinary quality.